The KIDCO business was founded as a division of Pak Agro Chemicals (Pvt) Limited in 1996 and within a short span developed into the 2nd largest baby care business in Pakistan. The business was struggling since 2010 owing to financial distress at the parent level. Ithaca Capital created Bottleco (Pvt) Limited to acquire the KIDCO business in 2017, of which Ithaca Capital owns 80%.
BottleCo is active in the Pakistani baby care business operating under the Kidco brand. Over the last 20 years Kidco has been the second largest brand in the baby care space in Pakistan.
Products include baby feeders of various sizes and forms, teats, soothers, teething rings and training mugs.
Ithaca has initiated the process of re-tooling and recapitalizing the business for future rapid growth due to the high latent demand for the company’s products. Product output has also been increased to help extend the brand into relevant categories.